The idea was born in Piedmont, among the hills and the scent of hazelnuts, in the Obialero family, chocolate lovers for over thirty years . A journey of research, passion, and care, which took shape in Cioccolato Puro , our artisanal chocolate shop located in the heart of Pinerolo, in the historic Piazza del Duomo.

Craftsmanship and research

In our laboratory, every day, we select the finest cocoa crus and combine them with spices, fruits, and nuts, with a special focus on Piedmont PGI Hazelnuts . Creativity and a quest for flavor have always been the cornerstone of our work: we create true sculptures of flavor, using advanced tempering, modeling, and coating techniques, while never compromising the artisanal method that sets us apart.

A simple idea is born: do things well

After years of experimentation, we felt the need to encapsulate this passion in a simple, delicious, and everyday gesture. Thus was born VASETTO , the ultimate expression of our expertise: a spreadable cream that combines quality, flavor, and purity.

True taste, without compromise

Each jar tells a story of simplicity: free from gluten, palm oil, animal or vegetable fats, colorings, milk and dairy products . For those who crave natural sweetness, we also offer sugar-free options, ideal for those following a controlled diet.

From gianduja to dark chocolate, from pistachio to cashew, every flavor is designed to give you a genuine pleasure, to be enjoyed every day.

For us, chocolate isn't just an ingredient: it's a language, a form of everyday beauty, a simple way to take care of yourself.